One of the core components of bringing the brightest and the best talent into your company requires that you have the brightest and best in your Recruiting team doing the best possible job. Often the first genuine impression a person gets from your company is when a recruiter makes an initial call to a candidate to let them know there's interest in bringing them on board.
However, what if the folks you empower to fulfill this position of talent acquisition are doing a poor job of it? How would you know?
A close friend of mine went through the most horrendous process this year to get into a Fortune 500 consulting firm. Initially, the first series of interviews went well. He did the standard phone screen with the recruiter who found his resume on Monster, resulting in a second series of interviews that all went smoothly. In fact, he had a series of panel interviews where by the end people were using statements which implied they were ready to offer him a job. In fact, he got a call saying they were preparing the offer letter; they just needed the client to sign on the proposal's dotted line. The last words out of the recruiter's mouth were "we expect to make you an offer within a week."
Fast forward to three weeks later and no calls. My friend sent an email to check in and still didn't get a response. Finally, a different recruiter called him to say that the company had reclassified the job he interviewed for and that he was no longer qualified. Then he got the nice little rejection letter in the mail saying they'd keep his resume on file for a year.
Six months go by and my friend gets another call. Apparently, they still haven't filled the position and would he consider interviewing again. I advised him to heed their request, but let the company know his salary requirements were higher since he'd gotten another job that was paying him a higher wage and that this company needed to at least match it.
My friend went on the interviews. He met the same panel he sat before six months earlier and the only thing they were concerned with was his salary requirements. The response at the end of the interviews were "we'll be calling you and putting together an offer letter shortly." And then the process got really weird...
First, my friend gets a call telling him the job would be in Tysons Corners, Virginia and that there was a "concern" that he'd have to go to Baltimore three days a week to work at a client site. The reason for the concern? On the day of his interview, my friend took public transportation to the company's site as he worked in DC and didn't want to fetch his car and drive an hour out of his way to get to an afternoon interview. But because he mentioned taking public transport, the recruiter assumed he did not have a car. Not only was this an incorrect assumption, but a company has no right to ask you how you get to and from your job--it's illegal. Instead of saying "This job is in Tysons and requires that you go to a client site three days a week in Maryland. Do you have any issues with that arrangement," the recruiter made a highly incorrect conclusion and made it sound as if a job offer was not forthcoming had my friend truly had no car. My friend advised the recruiter he had a car and then was told "Great! We'll have your offer together in a few days."
Three weeks go by and no communication at all occurs. My friend has given up on the company completely by this point. His thoughts were that if a company can't recruit your properly, imagine what corporate life there must be like. He finally gets a call from the recruiter and is offered a job. He then is told an offer letter is being over-nighted and he has seven days to respond. That's good news, right?
Well, five days go by and no FedEx. On the sixth day, he gets an offer and the job description, the location and the salary don't match. He calls the recruiter and she says "Oh, we filled the job we interviewed you for and this is another one." My friend says he wants to talk to the hiring manager and the recruiter begrudgingly says she'll pass the information along.
Then three more weeks of silence.
My friend finally sends an email to the recruiter saying he's not taking the job because she failed to follow-up with him. He gets one of those standard emails that says "Thank you for your interest. We'll keep your resume on file for one year."
To me, this is a nightmarish situation, but I've learned that this is a standard process for this company and that over 60% of the people who interview with this company--even the ones who end up getting jobs--end up having similar experiences. The real problem is that EVERYONE in the company who is in HR knows this is happening, but no one does anything about it.
How can you ever expect to attract and retain the top talent when your recruiting process is broken like this? How come no one ever conducts quality checks on recruiters? How come no one ever ensures that hiring managers follow up when an applicant requests it?
I think CEOS and other C-Suite executives need to have a lot more quality control. If you can't even get people in the doors and on your payroll properly, how can you expect to retain them? AT&T had one of the best processes in place. As a hiring manager, you worked hand in hand with your HR department and you got reports from your recruiters so you always knew where you were in the hiring process. In fact, any front-line supervisor who was placed in a hiring role had to take training on how to read resumes, how to interview people and how to communicate interview feedback once a final candidate resulted from the process. It was an excellent approach to make sure managers knew what they were doing. And we worked with our recruiters as a team.
What I propose is that if your company is having issues with attracting the top talent and you hear of a few stories like the one my friend suffered, you need to take action. I would invite you to have a few people apply to work at your company and have them go through an interview process purely for the sake of a quality check. After all, how would you ever find out that your recruiters are lacking in follow-up and effective communication skills.
The bottom line is that as we become more global and we rely more and more on diverse talent, we cannot afford to miss out on an opportunity to bring in the brightest and the best. Take time to find out what's really going on in your recruiting department and make sure that the people you have on the front lines to screen for talent and make a great first impression truly have what it takes to get the job done!
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